2008 Fall Depts Keys
DEPT CRS SEC AUTH TITLE ED YR PUB ISBN EST R/O DATE NOTES
MKTG 345 001-008 Lamb, Hair & McDaniel Essentials of Marketing 2nd Southwestern  978-0-324-65980-1 320 04/10/08 Stewart,  Stroup, Underwood
MKTG 355 001-002 Holdbrook, Beatty, Qaghugir & Woodside Consumer Behavior   Open Mentis 978-0-979-1336-0-2 60 04/10/08 Frank Wallace
MKTG 370 001 Ingram,LaForge, Avila, Schwepker Jr., Williams Professional Selling- A Trust-base Approach 4th 978-0-324-53809-0 30 04/15/08 Gwen Fontenot
MKTG 375 001-002 Hair, Bush Marketing Research 3rd McGraw/Hill 0-07-283087-5 50 04/10/08 Lucy Henke
MKTG 380 001 NO TEXTBOOK           04/10/08 Frank Wallace
MKTG 398 001 NO TEXTBOOK 04/10/08 Gwen Fontenot
MKTG 410 001 Clow & Keirtz Services Marketing 2nd Atomic Dog Pub. 1-59260-046-8 45 04/10/08 Frank Wallace
MKTG 415 001 Dwyer & Tanner Business Marketing-Connecting Strategy Relationships & Learning 4th McGraw/Hill 978-0-07-352990-5 35 04/10/08 Ray Stroup
MKTG 425 001 Buck Houghton What a Producer Does Silman James Pr. 1-879505-05-3 35 04/10/08 Henke
MKTG 425 001 McDonald The Contemporary Hollywood Film Industry 2008 Blackwell 978-1-4051-3388-3 35 08/20/08 Henke
MKTG 470 001-002 Czinkota, Ronkainen International Marketing 8th Southwestern 0-324-31702-6 70 04/10/08 David Baker
MKTG 480 001-002 Kotler & Keller Marketing Management 13th Pearson/Prentice Hall 978-0-13-600998-6 60 04/10/08 Geoffrey Stewart
MKTG 497 001 NO TEXTBOOK 04/10/08 Fontenot
MKTG 524 001 Marian, Burk, Wood The Marketing Plan, A Handbook 3rd Prentice Hall 9780132237550 50 04/10/08 Fontenot